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Andrew J. Sherman

Attorney in Franchising, mergers and acquisitions

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Biography

Andrew J. Sherman is a partner in Brown Rudnick’s Corporate Practice Group and co-practice group leader of the firm's Emerging Growth Companies & Venture Capital group. A recognized authority on the legal and strategic aspects of business growth, Andrew’s practice is concentrated on domestic and international franchising, mergers and acquisitions, and corporate counseling.

Andrew focuses his practice on issues affecting business growth for companies at all stages, including developing strategies for licensing and leveraging intellectual property and technology assets, intellectual asset management and harvesting, as well as international corporate transactional and franchising matters.

He has served as a legal and strategic advisor to dozens of Fortune 500 companies and hundreds of emerging growth companies across a number of diverse industries, including leisure and hospitality, food & beverage, retail, financial services, energy, manufacturing, health and life sciences, sports, entertainment and music. He has represented U.S. and international clients from early stage, rapidly growing startups, to closely held franchisors and middle market companies, to multibillion-dollar international conglomerates. He also counsels on issues such as franchising, licensing, joint ventures, strategic alliances, capital formation, distribution channels, technology development, and mergers and acquisitions.

Andrew has written nearly 30 books on the legal and strategic aspects of business growth, franchising, capital formation, and the leveraging of intellectual property, most of which can be found on Amazon. He also has published many articles on similar topics and is a frequent keynote speaker at business conferences, seminars, and webinars. He has appeared as a guest commentator on CNN, NPR, and CBS News Radio, among others, and has been interviewed on legal topics by The Wall Street Journal, USA Today, Forbes, U.S. News & World Report, and other publications.

Andrew serves as an adjunct professor in the MBA programs at the University of Maryland, as well as the Georgetown University Law Center. Andrew is a multiple recipient of the University of Maryland at College Park's Krowe Excellence in Teaching Award.

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Commercial Real Estate
F & B Franchise

Jason Zheng

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Biography

Jason Jiangnan Zheng began his career as a successful entertainment director before transitioning into the corporate world as Vice President of Dongbai Group (600693.SS), a publicly listed shopping mall conglomerate in China. During his tenure at Dongbai, Jason gained substantial expertise in the restaurant chain business, managing partnerships with globally renowned brands such as KFC, McDonald’s, and Papa John’s Pizza within the company’s malls. This experience sharpened his insights into the operational and strategic demands of the food and beverage (F&B) industry.

With a unique blend of real estate and F&B expertise, Jason has become a trusted advisor to restaurant owners and franchisors looking to expand in the U.S. market. His track record of helping brands navigate the complexities of the American landscape has made him a sought-after partner, particularly within the Chinese restaurant industry. Additionally, Jason serves as an F&B performance partner for Marriott Hotels, leveraging his industry knowledge to drive performance and innovation in hospitality.

Jason’s focus remains on facilitating brand expansion, guiding clients through the intricacies of market entry, and ensuring sustainable growth in the highly competitive U.S. restaurant sector.

Joy Xiaole Zhang

Attorney in U.S. immigration and corporate law

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Biography

Attorney Zhang specializes in U.S. immigration and corporate law. Her clientele includes small to medium-sized enterprises, providing comprehensive legal services that span the entire lifecycle of a company, from its establishment to dissolution. Her practice covers a wide range of matters, including company formation and restructuring in the U.S., business operations and management, drafting and reviewing internal and external corporate documents, labor relations, intellectual property protection, legal risk management, bankruptcy, and liquidation.

Ms. Zhang is also skilled in business and employment-based immigration, including visas for multinational executives (L1), immigration for multinational managers (EB1C), and investment immigration (EB5). With her extensive experience and deep understanding of immigration law, she has developed innovative workflows for various employment-based immigration applications. She has successfully guided many Chinese investors through the green card application process, tailoring financial source plans, avoiding potential pitfalls, planning for entry into the U.S., and addressing complex U.S. Embassy interview issues. Her expertise has helped numerous immigration applicants, and their spouses and children obtain green cards and citizenship.

Ms. Zhang received her Bachelor of Law from University of International Business and Economics in Beijing, China. Subsequently, she was awarded the Thelma L. Shaffer Scholarship and attended University of Iowa College of Law where she earned her Juris Doctor (J.D.) and Master of Law (LL.M.) Degrees. Ms. Zhang is a native speaker of Mandarin, and she is licensed to practice law in New York.

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Our
VISION

"Your trusted partners in success for the U.S. Market"

Our vision is to become the premier gateway for Asian retail and F&B brands aiming to expand into the U.S. market.

We will provide the strategic insight, operational expertise, and cultural understanding necessary to guide brands through the complexities of market entry, growth, and sustainability.

We aim to empower Asian brands to succeed and thrive in the highly competitive U.S. environment. Our commitment to innovation and cultural integrity ensures that these businesses not only enter the market but also establish themselves as leaders, creating a lasting impact and promoting the beauty and diversity of Asian retail and F&B.

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